I conduct research at the intersection of marketing, technology, and consumer psychology. Click the links below to see my publications in each area:
Customer Loyalty and Habit ResearchThis research stream deals with two key drivers of customer repeat purchase: attitudinal loyalty and habit. Using customer data from a variety of industries, I attempt to understand the relative role of loyalty and habit, and how firms can use effective marketing programs such as reward programs to foster customer loyalty and build strong habit. |  Image provided by Alpha Stock Images | CC BY-SA 3.0 |
Digital Marketing ResearchThis research stream focuses on the effective and ethical use of the Internet for marketing purposes. I am particularly interested in the effective use of social media marketing and the impact and proper management of consumer reviews. |  |
Other ResearchHere you will find my other research publications that don't fit neatly into either of the topics above. |  |