Together with Linden Lab, the creator of Second Life, my research team is conducting a study on corporate innovation as reflected by companies’ participation in the virtual world Second Life. In particular, we are interested in why corporations engage in cutting-edge innovations such as Second Life, despite the risks involved, and the benefits that are received through such ventures. If your company has conducted any activities in Second Life, we would like to invite you to participate in a survey that constitutes part of the research project. The survey will take only 10-15 minutes to complete, and we would be pleased to share the results of our research with you after the project’s completion in the form of an executive summary. Please note that although Linden Lab has been working with us on facilitating the data collection process, we are not working with any commercial interests, and we will not share any data that can be tracked back to individuals or firms unless you first provide written permission to do so.
If you are interested in participating, please click on this survey link to launch the survey. If you have any questions about the project, please feel free to contact us through the Contact Yuping form or via email to wjudge@odu.edu. Thank you!