Advertising in Asia

Chang, Chingching, Wei-Na Lee, and Yuping Liu-Thompkins (2019), “Advertising in Asia: Theories and Implications for Practice,” Journal of Advertising, 48 (5), 417-436. [Download Full-Text PDF]

Abstract: This article is the editorial for the special issue on advertising in Asia. Besides summarizing the articles in the special issue, it also presents a synthesis of advertising research in this area.

Yuping Liu-Thompkins, Ph.D. is Professor of Marketing & Director of Loyalty Science Lab at Old Dominion University. Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. She specializes in turning customer data into useful customer insights and actionable customer relationship management and marketing strategies. With a personal passion for technology, Dr. Liu-Thompkins is also known for her expertise in digital marketing, especially the use of social media for branding and customer engagement purposes. Read more about Dr. Liu-Thompkins on the About Yuping page.