Here are some more of my publications that do not quite fit into the two main research areas.
Chang, Chingching, Wei-Na Lee, and Yuping Liu-Thompkins (2019), “Advertising in Asia: Theories and Implications for Practice,” Journal of Advertising, 48 (5), 417-436.
Khoshghadam, Leila, Elika Kordrostami, and Yuping Liu-Thompkins (2019), “Experiencing Nostalgia Through the Lens of Life Satisfaction,” European Journal of Marketing, 53 (3), 524-544.
Guo, Huiling, Hangjun Xu, Chuanyi Tang, Yuping Liu-Thompkins, and Baobao Dong (2018), “Comparing the Impact of Different Marketing Capabilities: Empirical Evidence from B2B Firms in China,” Journal of Business Research, 93, 79-89.
Liu-Thompkins, Yuping and Edward Malthouse (2017), “A Primer on Using Behavioral Data for Testing Theories in Advertising Research,” Journal of Advertising, 46 (1), 213-225.
Judge, William Q., Yuping Liu-Thompkins, J. Lee Brown, and Chatdanai Pongpatipat (2015), “Differences in Corporate Entrepreneurship across Countries: How National-Level Institutions Affect Entrepreneurial Activity in Multinational Firms,” Entrepreneurship Theory and Practice, 39 (2), 237-266.
Pearson, Yvette and Yuping Liu-Thompkins (2012), “Consuming Direct-to-Consumer Genetic Tests: The Role of Genetic Literacy and Knowledge Calibration,” Journal of Public Policy & Marketing, 31 (1), 42-57.
Shrum, L. J., Tina Lowrey, and Yuping Liu (2009), “Emerging Issues in Advertising Research,” in The SAGE Handbook of Media Processes and Effects, eds. M. B. Oliver and R. Nabi, Thousand Oaks, CA: Sage Publications, p. 299-312.